DRIP EMAILER DESIGN
The objective of this project was to design a drip email for an online magazine DESIGNBOT featuring "6 Interesting Graphic Design Articles”. The brief was that the emailer should have the brand name, one featured article, and 5 other articles with images, heading, slug and a "subscribe" call to action.
Drip email is a strategy of triggering the customers to continue the course of action which they've started doing like for example, purchasing something online, but has left it halfway done. These kind of mails are send inorder to notify the people frequently in a manner which pushes them to following up their action in a pleasing manner.
So, in this project i first researched about the drip campaigns, looked for inspirations in various medium, worked on moodboard from which i figured out the style and layout i used in my design.
Later on i researched for interesting articles on graphic design which can be included in my project.
Here are few of the articles which i shortlisted
1. Creative Packaging Designs
2. The biggest trends in graphic design for 2021, as predicted by leading creatives
3. Do we do enough problem-finding before problem-solving?
4. 24 fonts that will be popular with designers in 2021
5. We Launch reveals its bold identity for Lixir Drinks to share its
interesting backstory
6. NewsSerif is a new typeface that is classically modest yet full of character
7. The latest Fedrigoni 365 is 'most ambitious and inclusive' to date,
supporting 1,000 creatives
Final prototypes and few mockups are shown below
Working on this project helped me to familiarise more with drip email marketing and its influence in engaging the customers with various brands and also learned to work on a new medium - readymag.com
Final work - https://readymag.com/u1949140605/2470597/
